Åhléns Outlet invests in #Bernstorp

When Niam stepped in as a new property owner at #BERNSTORP in the middle of the pandemic just over a year and a half ago, there were many questions about how the retail park operations would develop. During the past year, however, #BERNSTORP Retail Park has enjoyed huge success with extremely strong visitor numbers and a very positive index among retail operators.

In close cooperation with RED, Niam has worked continuously to further strengthen the retail park and create more density. It can also be confirmed now that Åhléns Outlet is choosing #BERNSTORP as a destination for the Malmö market and that the store is planning to open during the spring of 2022.

-“Since we acquired #BERNSTORP, we have seen many new and exciting store concepts established at the retail park and we are now happy to welcome Åhléns Outlet as well. The retail park is now almost fully let and we continue to see a steady increase in the number of visitors”, says Victor Wettergren, Fund Manager at Niam.

-“We have long wanted an Åhléns Outlet in the Malmö region. Stora Bernstorp has become a retail hub you can count on, and we believe that this is precisely the right time and right place for Åhléns Outlet, where our concept will complement the retail park in the best possible way”, says Stina Klaesson, CEO of Åhléns Outlet.

Åhléns Outlet offers a wide range of affordable products for the home, fashion and beauty. The range varies and is constantly updated to meet customer needs and demand. Customers can find a range of both well-known and new, temporary brands, at 30–70% lower prices.

The lease to Åhléns Outlet was the last possible volume retail unit that could be created in the existing retail park. Letting this site enables to consolidate conditions at the retail park for the continued expansion of #BERNSTORP.

-“We can see that we are gradually moving toward our goal of defining #BERNSTORP as the northern retail destination in Malmö. Our strategy of rebranding the retail park and giving the site a strong boost has had a very positive response from the market, where we are constantly receiving confirmation from retail operators”,  says Ronald Rico, CEO of RED.