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CEO / Owner / Founder

Ronald Rico

070-899 10 10

Ronald has worked in the property sector for more than 20 years. His experience ranges from the construction of new projects to the management of commercial premises.

Ronald has been involved in the development and letting of Retail Parks in Sweden for the past 17 years. Ronald’s network covers a wide spectrum from the strongest retail chains to both institutional and private property owners. He also has a far-reaching international network.

Ronald has an MSc in Engineering from KTH Royal Institute of Technology, Stockholm, as well as a Bachelor’s degree in Business and Economics.

johanna viborg

Johanna Viborg

070-899 10 71

Johanna joined RED in 2011, and she has been an integral part of the growth of the Company ever since.

She has an MSc from the Umeå School of Business and Economics, USBE, majoring in accounting and finance. Throughout her career as an accountant in the property sector, Johanna has worked with a broad spectrum of accounting and finance issues in the sector, and she has a very thorough knowledge of the market.

She is responsible for the Group’s financial side. In addition, Johanna is heavily involved in all the Company’s property business, with both transactions and acquisitions constituting a significant part of her work.

With her wide experience and her history, Johanna is a key player in RED’s operations.

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Senior advisor / Chairman of the board

Ulf Östberg

070-317 72 50

Ulf has worked in the construction- and real estate business since 1987.

Ulf holds a degree in engineering and has an extensive experience of retail properties. Most recently Ulf worked as the CEO at a large Swedish construction company. At RED, Ulf will primarily focus on project development in early stages and project implementations.

Magnus Schön
Senior Business Development Manager

Magnus Schön

072-744 42 55

Magnus has more than 20 years of experience within property development and establishment. Magnus has worked as Head of Establishment at ICA, Project Development Manager Retail Parks at TK Development and Head of Establishment & Structure at Bergendahls. Magnus has also worked as Head of ICA's Store-financing and Controller Manager and most recently came from a position as Vice President Group Technical Services at Scandic Hotels. Magnus holds a MSc from Stockholm School of Economics.

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Accounting / Financial Manager

Ulrika Birgersson

070-899 00 68

Ulrika has long and broad experience from previous positions as accounting and finance manager at several companies operating in various industries. Ulrika joins RED from her own accounting business, where she was responsible for the accounting for several clients.

Ulrika has studied business administration at Stockholm University and marketing at IHM Business School.

Malin Norén
Real Estate Developer

Malin Norén

070-679 70 38

Malin started her carrier within sales. Malin has experience from both retail and the insurance industry.   

Malin most recently held a position as Asset Manager at one of Sweden’s largest property owners within the retail segment, where she has worked with letting, property management and property development.  

Malin has previously worked for a large consulting company as Asset Manager and Marketing Coordinator for a large private property owner. Malin has a degree as a certified property manager from the John Ericsson Institute. 

Contact us

Evenemangsgatan 17, 169 79 Solna