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CEO / Owner / Founder

Ronald Rico

070-899 10 10

Ronald has worked in the property sector for more than 20 years. His experience ranges from the construction of new projects to the management of commercial premises.

Ronald has been involved in the development and letting of Retail Parks in Sweden for the past 17 years. Ronald’s network covers a wide spectrum from the strongest retail chains to both institutional and private property owners. He also has a far-reaching international network.

Ronald has an MSc in Engineering from KTH Royal Institute of Technology, Stockholm, as well as a Bachelor’s degree in Business and Economics.

johanna viborg

Johanna Viborg

070-899 10 71

Johanna joined RED in 2011, and she has been an integral part of the growth of the Company ever since.

She has an MSc from the Umeå School of Business and Economics, USBE, majoring in accounting and finance. Throughout her career as an accountant in the property sector, Johanna has worked with a broad spectrum of accounting and finance issues in the sector, and she has a very thorough knowledge of the market.

She is responsible for the Group’s financial side. In addition, Johanna is heavily involved in all the Company’s property business, with both transactions and acquisitions constituting a significant part of her work.

With her wide experience and her history, Johanna is a key player in RED’s operations.

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Senior advisor / Chairman of the board

Ulf Östberg

070-317 72 50

Ulf has worked in the construction- and real estate business since 1987.

Ulf holds a degree in engineering and has an extensive experience of retail properties. Most recently Ulf worked as the CEO at a large Swedish construction company. At RED, Ulf will primarily focus on project development in early stages and project implementations.

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Accounting / Financial Manager

Ulrika Birgersson

070-899 00 68

Ulrika has long and broad experience from previous positions as accounting and finance manager at several companies operating in various industries. Ulrika joins RED from her own accounting business, where she was responsible for the accounting for several clients.

Ulrika has studied business administration at Stockholm University and marketing at IHM Business School.

Contact us

Evenemangsgatan 17, 169 79 Solna