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CEO/ Owner / Founder

Ronald Rico

070-899 10 10

Ronald Rico has worked in the property sector for more than 20 years. His experience ranges from the construction of new projects to the management of commercial premises.

Ronald has been involved in the development and letting of Retail Parks in Sweden for the past 17 years.Ronald’s network covers a wide spectrum from the strongest retail chains to both institutional and private property owners. He also has a far-reaching international network.

Ronald has an MSc in Engineering from KTH Royal Institute of Technology, Stockholm, as well as a Bachelor’s degree in Business and Economics.

johanna viborg

Johanna Viborg

070-899 10 71

Johanna Viborg joined RED in 2011, and she has been an integral part of the growth of the Company ever since.

She has an MSc from the Umeå School of Business and Economics, USBE, majoring in accounting and finance. Throughout her career as an accountant in the property sector, Johanna has worked with a broad spectrum of accounting and finance issues in the sector, and she has a very thorough knowledge of the market.

She is responsible for the Group’s financial side.In addition, Johanna is heavily involved in all the Company’s property business, with both transactions and acquisitions constituting a significant part of her work.

With her wide experience and her history, Johanna is a key player in RED’s operations.

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Senior advisor / Chairman of the board

Ulf Östberg

070-317 72 50

Ulf has worked in the construction- and real estate business since 1987.

Ulf holds a degree in engineering and has an extensive experience of retail properties. Most recently Ulf worked as the CEO at a large Swedish construction company. At RED, Ulf will primarily focus on project development in early stages and project implementations.

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Business Development Manager

Christoffer Lindahl

070-917 03 17

Christoffer joined RED in 2018. Christoffer has been working within the real estate industry since 2011. Before RED Christoffer was working for one of the leading international real estate consulting firms where Christoffer primarily focused on advisory services within commercial real estate transactions and investments within the real estate industry.

Christoffer holds a BSc in Real Estate and Finance from the Royal Institute of Technology and an MSc in Real Estate Finance and Investment from University of Reading, England. Christoffer has previously worked as a real estate consultant and project manager and has participated in the implementation of several varied client assignments with complex structures. Over the years, Christoffer has gained a broad competence within the various parts of the real estate sector and has a very good knowledge of the market and its participants.

Business Development Manager

Haris Dozo

076-016 70 14

Haris Dozo started his journey as a business developer at RED in September 2018. Haris has previously worked as a property developer at a major international grocery retailer. Haris also have experience from the construction industry and from an career as a professional soccer player in Sweden. Haris holds a degree from IHM Business School in Sales and Marketing.

At RED, Haris will primarily work with establishment of new retail parks.

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Accounting / Financial Manager

Ulrika Birgersson

070-899 00 68

Ulrika has long and broad experience from previous positions as accounting and finance manager at several companies operating in various industries. Ulrika joins RED from her own accounting business, where she was responsible for the accounting for several clients.


Ulrika has studied business administration at Stockholm University and marketing at IHM Business School.

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Administrator / Office assistant

Ruaa Tayeh

070-899 29 28

Ruaa Tayeh has since her degree worked with accounting and administration for five years.

The year 2012 Ruaa graduated with a bachelor’s degree in business administration and marketing, from Linnaeus University in Kalmar. After her studies Ruaa worked in a small organisation with assignments within accounting and administration. At RED Ruaa is responsible for the administration and the office support, which includes planning, structuring and supporting her colleagues at RED.

Contact us

Evenemangsgatan 17, 169 79 Solna
08 – 640 08 04