We know Retail Parks.

We know retail parks

RED is a privately owned property development company that specialises in retail parks.

We develop and lease commercial properties and are today the country’s leading player in retail parks.

RED invests mainly in its own development projects, but also in projects in collaboration with others. Whatever the case, the company’s goal is always to create stable and long-term, sustainable retail parks that generate many new jobs.

From the start, the owners and founders of RED have had a clear ambition to be the “small company with a big heart”. A successful project for RED means that we can follow it up with a social commitment. To date, RED has collaborated with SOS Children’s Villages, Hand in Hand, The Red Cross, Amnesty, Save the Children and the Swedish Childhood Cancer Fund.

RED’s history

When Ronald Rico started RED in August 2008, few people could guess what was waiting around the corner. Just one month later, Lehmann Brothers crashed and the world economy experienced a sudden slowdown. In that climate, it became impossible to finance property deals and Ronald Rico focused instead on letting vacant retail premises. This effort was so successful that it laid the foundation for the company’s business model.

The rest is – as they say – history. Since then, the company has managed to dominate a significant part of the development of both existing and new retail parks throughout Sweden – from Luleå in the north to Malmö in the south. RED has built a brand that defines it as the market’s leading and most niche retail park property developer.

“RED’s goal is always to create stable and long-term, sustainable retail parks that generate many new jobs”